How to Make Jewelry to Sell: Tips from a Handmade Store

Making jewelry to sell can be an exciting and rewarding experience. Handmade jewelry is fun to make and is trendy among people who love handmade items. Because you can keep your initial expenses low, selling handmade jewelry may be an easier business to begin on a budget. This also makes selling jewelry popular with people trying to create a first-time business. But here are some tips from a handmade store to help get you started.

Related: What is Dainty Jewelry? Best Guide to Style It 2022 

Tips for Selling Homemade Jewelry

Since the market for homemade jewelry is so saturated, you have to do more than just make jewelry - your offering must be unique and stand out among the rest. Here are tips for making jewelry that sells from a homemade store.

Find a Niche

A beginner's mistake is to try to do it all. For your jewelry to stand out, it must be unique, creative, and high-quality. To achieve this, you must focus your skills on a particular niche. Make your pieces so remarkable that your customers will return again and again because everything you create is so beautiful. What do you love to create most? 

Determine your target consumer and figure out what they like. If your jewelry has too broad an appeal, it might also be forgettable. Teens, moms, and their grandmothers usually have different tastes in jewelry. Develop a brand around your creations. Your jewelry should have a similar look, feel, and purpose and elicit a familiar vibe with your customers. They should have trouble picking out just one piece and become loyal to your brand.  

Styles to Consider

To help you narrow your niche, you'll need some ideas. Look at what's trending in fashion, don't try to create something totally different. First, go with what is already selling and make some facet of it unique.  

Consider one of these existing style trends:

  • Classic
  • Goth
  • Punk
  • Vintage
  • Bohemian
  • Celebrity-inspired
  • Bridal

For now, choose one style you love and create pieces that fit with it. 

Related:  Jewelry Selling? Here's How to do it Safely!

Niche Down Again

Once you've decided on a style, consider going a little further. Within the style you have chosen, select which pieces you can create. Of course, necklaces, earrings, rings, and bracelets are the most popular. You could focus on just one or two pieces that you can do very well. 

Here are some ideas for pieces that you may not have thought of:

  • Lockets
  • Broaches
  • Cuff Links
  • Watches
  • Tiaras
  • Pocket watches
  • Tie Clips
  • Body Piercings
  • Headpieces
  • Belly or body chains
  • Clip-on Earrings
  • Cuff Earrings
  • Anklets
  • Armlets
  • Hairpins or Clips
  • Hat Pins

You might find some of these more interesting possibilities than others, but there is a market for them as well as the more popular items. Offering one of these can make your new business stand out among the rest. 


Person sizing a ring they’ve just made


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Choose Quality Materials

One of the most attractive things about handmade jewelry is the wide variety of materials used in its creation. Metals, precious stones, wire, beads, glass, shells, and wood are just a few of many possibilities. 

Thinking of your target demographic, what materials will they find appealing? Is your ideal customer mature and may enjoy metals, or are they spiritual and might prefer crystals and stones?

Also, invest in high-quality materials. Your jewelry will not only look better, but it will also be more durable and appealing to your customers.

Do Market Research

Consider setting up a table at a small fair or craft show when you've made enough pieces. While your jewelry may or may not sell, you'll get plenty of feedback. You can see what pieces people are drawn to and which ones (if any) are ignored. This will also help you to test your price points. You can ask people for their honest opinions if you're brave enough. 

Hone Your Skills

While you already have some skills in jewelry-making, take advantage of opportunities to improve and expand them. There's always more to learn and new skills to develop. Feel free to experiment with new methods and techniques. 

Jewelry-making is one of many things to learn. Rember you're operating a business, and there are skills you must learn to be successful. Learn how to manage your finances, pay your taxes, etc. 

Photograph Your Jewelry

Take plenty of professional-looking photos of your jewelry - natural lighting is best. Get ideas for the best ways to position your pieces by looking at bigger, more successful businesses. These photos will help to market and sell your jewelry items.  

Market Your Jewelry

It's no good making beautiful jewelry if no one knows about it. Create a website for your business along with social media accounts to make your brand known. Your incredible photos will come in handy here but ensure they're optimized for the internet and remember relevant keywords in your descriptions and hashtags. All of this makes it easier for your ideal customer to find you. 

Another way to market and sell your jewelry is to participate in events, attend art shows, craft fairs, and other events to meet potential customers. You can also use these events to network.

Related:  Where Should I Buy Jewelry? 8 Reasons to Shop Online


Overview of person making a jewelry piece


How to Make Jewelry to Sell 

Be creative. Think of a product or design that you can offer that is unique and stands out from the rest. Consider what customers might be looking for and how you can make your jewelry stand out from the competition. Ensure you choose the best quality materials for your jewelry, and invest in learning opportunities to up-scale your business and jewelry-making skills. Follow the tips above and enjoy a successful handmade jewelry business.  

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