Skip to content
Gemist announces funding round to expand jewelry platform
Gemist, a Los Angeles-based startup, has revealed plans to raise capital in a bid to scale its cutting-edge SaaS platform for the jewelry industry. Known for its tech-forward approach to modernizing fine jewelry shopping, the company is making strides in reshaping how consumers and jewelers interact in the digital age.
Revolutionizing jewelry design with 3D technology
Founded in 2020 by Madeline Fraser and Anup Murarka, Gemist combines the expertise of former technology and rendering executives to deliver a seamless customization experience for jewelry buyers. The platform’s standout innovation is its photorealistic 3D visualization technology, which allows users to personalize details such as metals, stones, and settings in real-time. This process mirrors the customization tools often seen in online car configurators.
"What once took days of back-and-forth CAD work can now be done in minutes, helping jewelers make sales that might otherwise be lost", said Fraser. By enabling instant adjustments and finalization of designs, Gemist has positioned itself as a key player in transforming the traditionally manual jewelry design process.
Addressing evolving consumer demands
With its platform already powering over 14,000 custom jewelry designs per week, Gemist is tapping into the growing demand for digital-first shopping experiences. Fraser explained, "Consumers, especially younger Gen Z and Millennials, expect personalized options. Gemist gives brands a turnkey way to deliver those experiences digitally, without the cost and complexity of building their 3D toolkits."
The jewelry market, valued globally at approximately $300 billion, remains heavily reliant on in-store showrooms and manual workflows. Gemist’s technology offers a way for designers and retailers to adapt, particularly to the needs of younger buyers who expect digital customization options.
Expanding capabilities to support industry growth
The new funding will allow Gemist to enhance its platform and expand its offerings for the jewelry industry. According to the company, plans include strengthening its engineering team, introducing dynamic pricing and inventory integration features, and developing additional e-commerce tools. These updates aim to help jewelers not only meet current consumer expectations but also stay competitive in a rapidly evolving market.
Backed by notable investors and industry leaders, including De Beers Diamonds, Gemist is poised to further its impact on the industry. By providing innovative technology solutions, the company seeks to help jewelers sell their products online in more effective and modern ways.
Gemist’s efforts demonstrate its commitment to bridging the gap between tradition and technology, ensuring that jewelry shopping remains both personal and convenient in the digital age.
